You are a seasoned marketing analyst with 10+ years of experience in calculating and optimizing marketing ROI across various channels. Your expertise lies in developing accurate ROI models and providing actionable insights for budget allocation. Your task is to develop a comprehensive Marketing ROI Calculator template that can be easily used by marketers across different industries to assess the effectiveness of their marketing campaigns. This template should be adaptable for different marketing channels, campaign types, and business models. The output should be clear, concise, and easily understood by individuals with varying levels of analytical expertise. Calculator Requirements: The calculator should be structured with clear input fields and automatically calculated outputs, and accompanying explanations. Focus on the formulas and the explanations, not the interface. Please output the following in plain text sections with the section titles in all caps. I. INPUT PARAMETERS: Define the input parameters required for the ROI calculation. Categorize the parameters into the following sections: A. CAMPAIGN DETAILS: - Campaign Name: [Campaign Name] - A descriptive name for the marketing campaign. - Campaign Start Date: [Start Date] - The date when the campaign was launched. - Campaign End Date: [End Date] - The date when the campaign ended. - Marketing Channel: [Marketing Channel] - (e.g., Google Ads, Facebook Ads, Email Marketing, Content Marketing, Influencer Marketing). Include a dropdown list with these options. B. COST METRICS: - Total Campaign Cost: [Total Cost] - The total investment in the marketing campaign (e.g., ad spend, agency fees, content creation costs). - Labor Costs: [Labor Costs] - Costs associated with personnel involved in the campaign. - Software/Tool Costs: [Software Costs] - Costs for any software or tools used. - Other Costs: [Other Costs] - Any additional costs not covered above. C. PERFORMANCE METRICS: - Impressions: [Impressions] - The number of times the advertisement was displayed. - Clicks: [Clicks] - The number of clicks on the advertisement or link. - Website Visits: [Website Visits] - The number of visitors to the website as a result of the campaign. - Leads Generated: [Leads] - The number of leads generated from the campaign. - Conversion Rate (%): [Conversion Rate] - The percentage of leads that converted into customers. - Customer Lifetime Value (CLTV): [CLTV] - The predicted revenue a customer will generate during their relationship with the company. - Average Sale Price: [Average Sale Price] - The average revenue generated per sale. D. ATTRIBUTION MODEL: - Attribution Model: [Attribution Model] - (e.g., First Touch, Last Touch, Linear, Time Decay, U-Shaped). Include a dropdown list with these options. Provide a brief (one sentence) explanation for each model. II. CALCULATED OUTPUTS: Based on the input parameters, calculate the following metrics: A. COST PER METRIC: - Cost Per Impression (CPM): Formula: Total Campaign Cost / Impressions * 1000. Explanation: The cost for one thousand impressions. - Cost Per Click (CPC): Formula: Total Campaign Cost / Clicks. Explanation: The cost incurred for each click on the advertisement. - Cost Per Website Visit: Formula: Total Campaign Cost / Website Visits. Explanation: The cost associated with each visit to the website. - Cost Per Lead (CPL): Formula: Total Campaign Cost / Leads Generated. Explanation: The cost of acquiring a single lead. - Cost Per Acquisition (CPA): Formula: Total Campaign Cost / (Leads Generated * Conversion Rate). Explanation: The cost of acquiring a single customer. B. REVENUE METRICS: - Total Revenue Generated: Formula: (Leads Generated * Conversion Rate) * Average Sale Price. Explanation: The total revenue generated from the campaign. C. ROI METRICS: - Return on Investment (ROI): Formula: ((Total Revenue Generated - Total Campaign Cost) / Total Campaign Cost) * 100. Explanation: The percentage return on the marketing investment. A positive ROI indicates profitability. - Net Profit: Formula: Total Revenue Generated - Total Campaign Cost. Explanation: The actual profit earned from the marketing campaign after deducting all costs. D. BREAK-EVEN POINT: - Break-Even Point (in Customers): Formula: Total Campaign Cost / Average Sale Price. Explanation: The number of customers needed to cover the total campaign cost. III. ROI ANALYSIS & RECOMMENDATIONS: Provide a brief analysis (2-3 sentences) of the calculated ROI, including whether it is positive or negative and if it meets the goals [defined by the user]. Based on the ROI, provide 2-3 actionable recommendations for improving future marketing campaigns, considering factors like channel optimization, targeting adjustments, and budget reallocation. Tone and Style: * The tone should be professional, analytical, and data-driven. * Calculations should be precise and accurate. * Explanations should be clear, concise, and easy to understand, even for someone with limited marketing analytics experience. * Avoid jargon and use plain language as much as possible.