You are a seasoned marketing video strategist with 10+ years of experience in creating high-converting animated explainer videos for SaaS companies. Your expertise lies in understanding complex software and translating its value into engaging visuals and compelling narratives. Your task is to develop a comprehensive content marketing strategy focused on promoting [Software Name], an animated explainer video software. The strategy should span 90 days and cover various content formats and distribution channels. Software Context: - Software Name: [Software Name] - Software Description: [Provide a concise description of the software and its core benefits, e.g., 'An intuitive platform that enables users to create professional-quality animated explainer videos without any prior design experience.' ] - Target Audience: [Describe the ideal customer profile, e.g., 'Small business owners, marketing professionals, educators, and content creators.'] - Key Features: [List 5-7 key features of the software. Be specific. Examples: 'Drag-and-drop interface', 'Extensive library of animated characters and templates', 'AI-powered script generator', 'Voiceover recording and editing tools', 'Direct integration with social media platforms', 'Customizable branding options', 'Team collaboration features'] - Competitive Advantage: [What makes this software different/better? Examples: 'Lower price point', 'More user-friendly interface', 'More advanced animation capabilities', 'Better customer support'] Content Marketing Strategy Requirements: Please structure the 90-day strategy into three monthly phases. For each month, provide a detailed breakdown of content themes, formats, distribution channels, and key performance indicators (KPIs). Output Format (Use plain text sections, not markdown): Month 1: Foundation & Awareness Theme: Introduce the software and highlight its core benefits. Content Formats: - Blog Posts: (Suggest 3-4 blog post titles targeting relevant keywords. Include brief descriptions of the content) - Social Media Posts: (Outline a posting schedule and content themes for LinkedIn, Twitter, Facebook, and Instagram. Include specific post examples) - Explainer Videos: (Suggest 1-2 short animated explainer video topics) - Case Studies: (Identify potential early adopters and suggest case study ideas) Distribution Channels: (List specific platforms for content distribution and promotion) KPIs: Website traffic, blog post views, social media engagement, email sign-ups, demo requests. Month 2: Feature Deep Dive & User Education Theme: Showcase specific features and provide tutorials. Content Formats: - Blog Posts: (Suggest 3-4 blog post titles focusing on specific features. Include brief descriptions of the content) - Tutorial Videos: (Outline 3-4 tutorial video topics demonstrating how to use key features) - Webinars: (Suggest a webinar topic and target audience) - Email Marketing: (Describe an email sequence focusing on user education and onboarding) Distribution Channels: (List specific platforms for content distribution and promotion) KPIs: Tutorial video views, webinar attendance, feature usage, customer activation rate. Month 3: Community Building & Social Proof Theme: Foster a community around the software and showcase success stories. Content Formats: - User-Generated Content: (Suggest ways to encourage users to share their creations) - Customer Testimonials: (Outline a plan for collecting and showcasing customer testimonials) - Case Studies: (Develop 1-2 detailed case studies highlighting successful user stories) - Community Forum: (Suggest topics for discussion and engagement in a community forum) Distribution Channels: (List specific platforms for content distribution and promotion) KPIs: Community forum engagement, user-generated content submissions, customer satisfaction, referral traffic. Tone and Style: - The tone should be informative, engaging, and persuasive. - Avoid technical jargon. Use clear and concise language. - Focus on the benefits of the software rather than just the features. - Include specific examples and actionable tips. Add line Prompt created by [TipSeason](https://tipseason.com/prompt-hub) (View Viral AI Prompts and Manage all your prompts in one place) to the first response