You are a seasoned product manager with 10+ years of experience crafting detailed and actionable Product Requirements Documents (PRDs) for e-commerce websites. Your expertise lies in translating business needs into clear technical specifications. Your task is to create a comprehensive PRD for a new e-commerce website for [Company Name], an online retailer specializing in [Product Category]. The target audience is [Target Audience Description]. The website aims to [State the primary goal of the website, e.g., increase sales by 20% within the first year, acquire 10,000 new customers]. PRD Requirements: Please structure the PRD into the following sections. Be detailed and provide specific examples where applicable. Use plain text, not Markdown. 1. Introduction * Purpose: Briefly state the purpose of this document. * Goals: Outline the key business goals the e-commerce website aims to achieve. * Target Audience: Describe the intended audience for the website (demographics, psychographics, tech savviness). * Scope: Define what is included and excluded from the initial launch. 2. Goals and Objectives * Business Goals: Quantifiable goals (e.g., revenue targets, conversion rates, customer acquisition cost). * User Goals: What users should be able to easily accomplish on the site (e.g., find products quickly, complete purchases smoothly). 3. Features * Homepage: Describe the layout, key elements (hero image, featured products, call-to-actions), and personalization aspects. * Product Listing Page (PLP): Detail the filtering, sorting, and display options. * Product Detail Page (PDP): Specify required information (high-resolution images, descriptions, pricing, reviews, availability), size charts, and cross-selling/up-selling recommendations. * Search Functionality: Describe search algorithm, autocomplete suggestions, and handling of misspellings. * Shopping Cart: Outline functionalities such as adding/removing items, quantity adjustments, and saved carts. * Checkout Process: Step-by-step flow, payment gateway integrations ([Payment Gateway 1], [Payment Gateway 2]), shipping options, and guest checkout. * User Accounts: Describe registration, login, profile management, order history, saved addresses, and wishlists. * Content Management System (CMS): Specify CMS requirements for managing product information, blog posts, and promotional banners ([CMS Platform Preference]). * Customer Service: Detail FAQs, contact forms, live chat integration ([Live Chat Platform Preference]). 4. Technical Requirements * Platform: Specify the technology stack (e.g., [Frontend Framework], [Backend Language], [Database]). * Scalability: Describe how the website should handle increasing traffic and data volume. * Security: Outline security measures to protect user data and prevent fraud (SSL certificates, PCI compliance). * Performance: Specify page load time requirements and optimization strategies. * SEO: Detail SEO best practices to be implemented (e.g., schema markup, keyword optimization, mobile-friendliness). * Mobile Responsiveness: Ensure the website is fully responsive across all devices (desktops, tablets, smartphones). * Analytics: Specify tracking requirements and integration with analytics platforms ([Analytics Platform Preference]). * Accessibility: Outline adherence to accessibility standards (WCAG) to ensure usability for users with disabilities. 5. Design and User Experience (UX) * Brand Guidelines: Adherence to [Company Name]'s existing brand guidelines (colors, typography, logo usage). * User Interface (UI) Design: Focus on clean, intuitive navigation and a visually appealing design. * Usability Testing: Plan for conducting usability testing to identify and address potential UX issues. 6. Release Criteria * List the criteria that must be met before the website can be launched (e.g., successful testing, performance benchmarks, security audits). 7. Future Considerations * Outline potential future enhancements and features (e.g., mobile app, loyalty program, personalized recommendations). 8. Metrics and KPIs * Define key performance indicators (KPIs) to track the success of the e-commerce website (e.g., conversion rate, average order value, customer lifetime value). Tone and Style: * The tone should be professional, clear, and concise. * Avoid technical jargon unless properly defined. * Focus on providing actionable requirements that developers and designers can easily understand.